Social media – could it benefit your business?

Filed Under (Online Marketing) by Admin on 14-10-2014

Business is an ever-changing beast that is constantly in a state of metamorphosis, evolving to adapt to revolutionary technologies and finding new ways to win over prospective customers/clients. From print to radio to television to email advertising, it seems that every few decades there is something new that comes along and captures the attention of businesses, inspiring them to use new ways to get noticed and grow. You shouldn’t be too shocked then to learn that in the last few years there has been an influx of companies big and small utilising social media networks like Twitter and Facebook to better communicate with existing customers and attract new ones.

What are the benefits

Why should you consider investing money and time in social media management and marketing?

 

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Push your brand

Brand recognition is an important aspect of any successful business and simply having a website often falls short when it comes to creating a strong, positive brand image in your sector. An effective way to bolster those efforts is to have a presence on social media, interacting regularly with fellow industry professionals and potential and existing customers.

 

Promote loyalty

By listening to and engaging with your customers, even when they might not have the most positive of feedback to give, you’ll encourage loyalty, leading not only to more repeat business but also sparking interest and winning over others.

 

Improve conversions

By humanising your business and making it known that you’re more than happy to interact with customers, even those who’ve had an uncharacteristically bad experience, you’ll receive a great shot in the arm where conversions are concerned.

Studies show that businesses appear more trustworthy if they have a high number of followers and that, compared to outbound marketing, social media’s lead-to-close ratio is 100% greater.

 

Strengthen SEO

Having a strong following on leading social media networks, whether Facebook, Google+ or Twitter, will certainly help your search engine optimisation efforts, leading to Google favouring your site in search results. It’s for this reason that getting help from the best internet marketing London company is essential.

 

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