How to Get Your Business Recognised on the Internet, with Search Engine Optimisation

Filed Under (Search Engine Optimisation, SEO) by Admin on 18-03-2015

Setting up a shop on the internet is an easy thing to do, many companies are popping up on the net every day, but to be noticed, to be seen, that’s a different kettle of fish entirely.  It takes a great deal of know-how and technical skill to appear on the front pages of a search engine query, and an online marketing company can bring forth those results, so you can concentrate on running the rest of the business.




Rising Up the Online Rankings

Search engine optimisation (SEO) is a range of techniques used to help a websites presence on the internet. A mixture of keywords, links, and content help search engines pick up on a website, and in time the site will find itself on the search engine when the key words are searched by a user.


There are two ways to go about using SEO to create results; organically with white hat techniques, or non-organically with black hat techniques. The former involves carefully utilising content, links and keywords to bring out results while offering content which is of a high quality, content which can be read and enjoyed by humans, rather than just bots. It’s the correct path to take, as Google penalises any sites it finds using black hat techniques.


Black hat techniques are spam driven, and can quickly bring about results, but only short term. Once Google picks up on the spam, the website falls into the darkest depths of the internet, with search engine users never stumbling upon it again.


For white hat techniques, Lancashire Marketing Agency is the company to contact.


Ranking with a Lancashire Marketing Agency 

Lancashire Marketing Agency is a leading UK online marketing agency in Lancashire, providing a wide variety of online marketing services to help businesses make the most of the online space, and stand out from the competition. Services offered include SEO, Pay-Per-Click (PPC), Social Media marketing, and conversion optimisation. Packages can be tailored towards a business’s requirements and budget, and the services can provide the desired results for businesses both small and large.


To view the full range of SEO services available with Lancashire Marketing Agency, visit the company’s website today, and contact a member of the team to begin your rise up the Google search engine ranks!

The Variety of SEO Methods Available to Help Your Business’s Online Presence

Filed Under (Internet Marketing Lancashire, SEO) by Admin on 18-03-2015

Search engine optimisation (SEO) is an essential part of finding success on the internet that many businesses ignore or are unaware of.  They feel just setting up is all they need to do to find success online, but they’ll soon find this isn’t the case. Without the right techniques in place, a company website will just flounder and sink into obscurity. SEO is the key to staying afloat and rising above the competition.





Searching for Optimisation

SEO comprises of a number of techniques. Websites need to utilise relevant keywords on the pages so they can be easily tracked by Google, but a spam of keywords which don’t flow with the text won’t do. Google will penalise your site, sending it to the bottom of the search engine pool.

The same goes for content, which works as extra sources to garner company interest, as keywords are pulled from the high quality guest blogs and press releases required to engage humans, not bots, with relevant information to the business at hand.

When SEO techniques are used to organically build a sites presence, they are indispensable, though it takes a lot of knowledge and skill to utilise the skills properly without dipping into spam filled black hat techniques which only cause problems.

For the best in organic SEO techniques, Ranking Solutions is the SEO Company to contact.


Find Online Success with Ranking Solutions

Ranking Solutions is a leading UK online marketing company, offering a wide range of services to help businesses get the most out of the internet. Services available include conversion rate optimisation, web design and development, social media marketing, pay-per-click (PPC) management, and SEO services including guest blogs and an press release distribution service. With over fifteen years of experience in the industry, Ranking Solutions have the knowledge to help businesses small or large fine a place on the internet.

How will Panda 4.1 affect your website?

Filed Under (SEO) by Admin on 14-10-2014




Since Panda

A Google algorithm created to lower the search engine rankings of thin sites – was first released, there have been a number of changes, most of them favouring quality and original content, that have been warmly received by white-hat search engine optimisers. And towards the tail-end of September, Google released Panda 4.1, much to the delight of some and the annoyance of many. As is usually the case with algorithm updates from Google, some have seen their search engine visibility decline sharply since the move.

Naturally, if your business depends on people visiting a website, then you may be a bit nervous about the change. Will it affect you? Should you be worried? Do you need to contact an SEO company and take a pre-emptive course of action to ensure you don’t lose rankings and haemorrhage profit?

Well, before you can answer the second two questions you must answer the first. The question, then, is what will Panda 4.1 do and will you be in the firing line?

According to SearchMetrics, one of the world’s biggest search analytics software companies, wholesale changes have already been seen with download, content and news sites shooting up in the rankings. On the other hand, lyrics, games and medical portal sites have supposedly taken a significant hit.

The conclusion in the industry has been that websites getting hit are, by and large, portals with thin, low quality, unoriginal content. However, your website doesn’t need to be a portal to be affected by this update.

If you would like to find out about how Panda 4.1 works in more depth, perhaps you want to take the necessary measures to protect your website from future algorithm updates and releases, we recommend getting in touch with a company called Ranking Solutions.

Ranking Solutions is an digital marketing company based in Lancashire, England and has almost two decades of experience in the sector. They protect their clients from potentially damaging algorithms and can also help your website bounce back if you’ve already been punished by Google.

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